Small businesses are not able to pay huge money to TV channels for branding. While big TV channels do not cater to a niche. Pinfotech as a startup is solving this issue and filling the gap with Digital broadcast platform for a niche segment. Pinfotech uses digital technology and a broadcast platform for small & mid players in building materials who can now be empowered with TV like news & video content with full broadcast facilities.

It is content broadcast solution and content generating platform for niche segment like building materials & design where brands can reach out to target markets in a more focused & targeted way. It is unique because:

a) It was a gap which magazines were not solving neither TV channels while need is there. Gap is there.
b) It is also unique of the way technology is enabling empowering of these businesses by making their content & messages reach out wide.
c) It is scalable for other segments

By being the niche Television channel and Digital broadcast platform for businesses in the niche segment.